Michelle Obama dons a dress from the recently made-over Talbots line on the cover of Essance this month. The $126.75 silk rose-print dress that Michelle wears alongside her mom, Marian Robinson, on the cover has become an instant best-seller since the magazine has been on newsstands.
“We sent a package from our spring collection to Michelle’s stylist the day after the inauguration,” said Talbots’ VP of public relations Meredith Paley. “We’ve been waiting to see if she was going to wear any of it, and then surprise, there she was on the cover of the magazine.”
“We sent a package from our spring collection to Michelle’s stylist the day after the inauguration,” said Talbots’ VP of public relations Meredith Paley. “We’ve been waiting to see if she was going to wear any of it, and then surprise, there she was on the cover of the magazine.”
Before the mag came out, Paley said the company expected to sell a total of 250 dresses a week among its 600 stores, catalog and website business. They’re now rushing 1,500 more into production. “They should be available within two weeks,” Paley said.
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